Master Projects

Browse through our master projects and discover our research initiatives.

The social identity of esports fans and their behavioural intentions: A case study on Diogo Jota, Diogo Jota Esports and Adidas.

Physical environment in esports events: The influence in affective responses and behavioural intentions of spectators.

Esports fan identity with the event and the sponsoring brand: A case study of LG at the FPF Open Challenge.