Physical environment in esports events: The influence in affective responses and behavioural intentions of spectators.

Description

This study aims (a) to understand the spectators’ perceptions on the constructs of physical environment of an eSports event and, (b) to research its impact on the spectators’ affective responses and behavioural intentions. Data collection was carried out at Lisboa Games Week event (n=328), by using a self administered questionnaire. The instrument analyses 7 dimensions atmosphere, equipments, facility design, accessibility, affec tive responses, revisit intentions and positive word of mouth. A confirmatory factor analysis (CFA), and a following structural equation model (SEM), were used to determine the viability of the conceptual model. The results show that the quality of the physical environment dimensions, holds influence over the affective responses, revisit intention and positive word of mouth of the event spectators. Exception made on the equipment’s dimension, which did not have a relevant impact over the spectators’ emotion s and behavioral intentions. Furthermore, the accessibility dimension, as an antecedent of the spectator affective responses and behavioral intentions, should be included in future models. The practical implications of this study propose the improvement of the physical environment dimensions, so that a consequent impact on affective responses, leads to a retain spectators on a future edition of an eSports event.

Authors

Keywords

Professor Advisor

Tiago Ribeiro

Project Document