Our Initiatives

Discover our impactful initiatives that drive innovation and progress in esports research. From pioneering educational programs to groundbreaking research facilities, explore how we're shaping the future of esports and digital communities.

Post Graduation in Esports and Digital Communities

Post Graduation in Esports and Digital Communities

The esports and online communities post-graduation offer a comprehensive and practical exploration of the social phenomenon of electronic sports, a sector constantly rising in the worlds of entertainment, culture, and esports, being recognized by the European Parliament as a vital ecosystem both economically and culturally for the European Union (EU). In this post-graduation, participants delve into the theoretical and practical understanding of Esports, exploring their societal applications ranging from psychosocial and economic impacts to health and environmental issues. Additionally, there is a critical analysis of the governance structure of the Esports industry in Portugal and Europe, along with a detailed exploration of data and studies related to the social development of Esports and video game communities. Participants also learn to utilize digital tools technically and strategically, integrating information within the context of Esports management and training. By the end of the post-graduation, they will be able to create career development and sports performance plans, as well as manage events and brands associated with the Esports and video game industry, preparing themselves to excel in this constantly evolving field.

National Laboratory of Scientific Research in Esports

National Laboratory of Scientific Research in Esports

The Esports Lab at the Faculty of Human Kinetics, at the University of Lisbon, is dedicated to pioneering research in the multifaceted world of Esports. Our work delves into the dynamic interplay of electronic sports and gaming with various societal dimensions, making significant contributions to both academic comprehension and practical applications within the sports management field. Our research englobes a wide range of critical areas. We explore the connection between esports and the Olympic movement, focusing on the promotion of social values such as teamwork, discipline, and fair play. Our studies investigate how these values can be integrated and emphasized within the esports community. Additionally, we address significant issues such as toxic behaviours within online gaming communities and harmful consumption practices, including smurfing and excessive spending, aiming to identify and propose solutions to mitigate these negative aspects of esports culture. We also analyze the organization, management, and impact of esports events, including examining sponsorship strategies and their effectiveness in enhancing brand engagement and loyalty among esports fans. Moreover, we are at the forefront of exploring how cutting-edge technologies, such as blockchain, can revolutionize fan engagement and loyalty. Our research investigates the potential of these technologies to create more secure, transparent, and interactive experiences for esports audiences. Our interdisciplinary team of researchers, academics, and industry experts brings a wealth of knowledge and experience to our projects. By studying these diverse aspects of esports, we aim to contribute valuable insights that support the growth and sustainability of the industry. For more information about our research, projects, and opportunities for collaboration, please contact us or visit our laboratory or check out our PhD, Master's and Research project pages.